Dick’s Sporting Items debuts in its personal males’s sports activities line with costs similar to Lululemon’s, Nike
Some call Lululemon hypocritical after promoting an online workshop to “resist capitalism”. FOX Business’ Susan Li with more.
Dick’s Sporting Goods will soon launch VRST, a men’s sports line, both online and in more than 400 Dick’s stores across the country in the coming weeks.
The announcement comes as more retailers and ecommerce sites target the sports category, and more Americans work remotely.
Dick’s Sporting Goods launches a line of menswear. (Courtesy Dick’s Sporting Goods).
The line includes pants, joggers, shorts, t-shirts, hoodies, and zippers at prices ranging from $ 30 to $ 120 that rival athletes like Lululemon, Nike, and Under Armor. The line will be selling sizes between small and double XL.
VRST is the second brand to be sold exclusively at Dick’s and on its own e-commerce platform VRST.com. The store had previously teamed up with country music star Carrie Underwood for her athleisure line of the same name, CALIA.
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“With the continued intersection of casual wear and sportswear, we’ve seen a white space opportunity for a men’s line,” said Nina Barjesteh, senior vice president of product development at Dick’s Sporting Goods, in a statement. “The VRST line uses our know-how in terms of sportswear, technology and the internal design skills that we have built up over several years. VRST not only offers sophisticated performance clothing for running and training, but also comfortable, stylish pieces with first-class workmanship to be worn around town, with friends, or at work or at home. “
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The Pittsburgh-based company has not yet announced a specific date when its VRST line will be available for purchase. Customers are encouraged to follow the brand for upcoming social media announcements.
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