As part of GNC’s renewed strategic focus on innovation, GNC Ventures will partner with pioneering sports nutrition brand GLAXON to drive growth and deliver their industry-changing products to millions of GNC consumers across the country
Published: Oct 26, 2021 at 12:32 PM EDT|Updated: 2 hours ago
PITTSBURGH, Oct 26, 2021 / PRNewswire / – Global health and wellness brand GNC announced today that it has selected GLAXON, an innovative sports nutrition brand, as the first strategic product partnership under GNC Ventures, the GNC-affiliated innovation and technology incubation arm focused on fast- growing or disruptive health and wellness companies or technologies. “With GNC’s world-class brand and 86 years of science-based resources and expertise in marketing, research and development, manufacturing and store experience, and access to a vast distribution network of stores both domestically and internationally, GNC Ventures is an excellent platform for discovery and supporting emerging and innovative brands and technologies within the GNC ecosystem such as GLAXON to better meet the health and wellness needs of millions of GNC consumers across the country, “said Yong Kai Wong, Vice Chairman of the Board of Directors of GNC.
With innovative active ingredient development and marketing, GLAXON creates products that are unique in the field of active nutrition. GLAXON will partner with GNC to accelerate the time-to-market of its cutting-edge nutritional solutions and meet the health and wellness goals of millions of consumers across the country.
“I am delighted to welcome such a fresh and innovative partner to GNC,” said Josh Burris, CEO of GNC. “With unique ingredients and bold marketing, GLAXON is shaking up the industry and their products are a great addition to our shelves. Consumers expect GNC to bring them the latest and greatest in nutritional solutions and we can’t wait to learn know this unique brand. “
GLAXON strives to develop the first products of its kind in the field of sports nutrition and plans to bring more new products in various categories onto the market in the coming months. With GNC’s many years of industry experience and enormous sales size and strength, GLAXON will be able to bring these innovative products to even more consumers and markets across the country faster.
GLAXON CEO Michael Bischoff said, “GLAXON’s partnership with GNC gives GLAXON the opportunity to continue to focus on developing the disruptive products we seek, with the support of an industry leader, to deliver them to the masses. While keeping the roots of the GLAXON brand Staying loyal, GNC will allow us to reach our loyal base much faster and introduce fantastic products to a new group of customers. Through this partnership, GLAXON is excited to make even more innovative products and pave the way to bring the industry to life for food lovers all Rousing Art We can’t wait to see what GLAXON and GNC can achieve together. “
About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions that help consumers live strong, fit, and well.
The brand touches consumers worldwide by offering its products and services through company-owned retail locations, national and international franchise locations, digital commerce, and strong wholesale and retail partnerships around the world. GNC’s diversified, multi-channel business model has global reach and a recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a world class product portfolio.
Media contact:
GNCComms@fticonsulting.com
About GLAXON
GLAXON is a brand for shape-breaking nutritional supplements with a focus on cross-category lifestyle solutions that go beyond the area of active nutrition. GLAXON is one of the fastest growing brands in the industry that has become an emerging leader in market innovation. Harness the growth through disruptive, thought-provoking branding, product training, and transparent nutritional supplements that provide lifestyle solutions. GLAXON is headquartered in a 100,000 square foot product incubation facility including: design, formulation, manufacture, marketing and sales. The GLAXON headquarters is uniquely built to accelerate product concepts from research and development to the finished product under one roof while remaining true to the company mantra “Made with Real Science”. GLAXON can be found at GNC, GLAXON.com and selected retailers worldwide. For more information, visit GLAXON.com or find us on Instagram and TikTok.
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SOURCE GNC
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