PITTSBURGH – Oh, brother. Smith Brothers Advertising, which became the Smith Brothers Agency, is now Smiths Agency, confirmed Lindsey Smith, who is part of a trio of siblings who opened the North Side-based shop in April 2002.
He and Bronson Smith will remain Co-Chief Creative Officers. Miles Smith left about seven years ago to work in real estate.
The change reflects the development of the business.
“It determines how the agency will be run in the future,” said Lindsey Smith. “The story of the brothers played out well on site, but is not particularly relevant to the broader market. We have expanded our ownership structure with more participants and are emerging from the Covid crisis with a new identity and direction. “
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