Dick’s Sporting Items presents a retailer idea geared in the direction of the outside in Pittsburgh

Dick’s Sporting Goods will be unpacking its long awaited new store format focusing on outdoor activities and land conservation.

The first Public Lands store opens on September 24th in Cranberry Square in the suburb of Cranberry Township of Pittsburgh. The 50,000-square-foot store will focus on helping more people get outside to explore and protect America’s public lands, according to a statement from Dick’s.

Public Lands is about 20 miles north of Pittsburgh and will have a 30-foot facility. Rock Wall, an in-store equipment repair and rental division, and specialized stores for various outdoor activities such as biking, camping, fishing, paddling, skiing, climbing, running, and hiking. The store will carry a premium line of outdoor and lifestyle apparel, footwear and equipment brands, and will support the local outdoor community through conservation and access initiatives, as well as stock-based initiatives.

The new store concept will also offer an “enhanced” customer service experience that relies on employees who are passionate about their love for the outdoors and who believe in protecting the state’s public land for all to enjoy, said Dick’s. One percent of all Public Lands sales will go back to local and national conservation efforts.

Public Lands is led by Todd Spaletto, who previously spent three years at Wolverine Worldwide. He previously worked for The North Face for 14 years, including Global President from 2011 to 2017.

At other openings, Dick’s Sporting Goods announced that it has opened an additional location in its off-price store concept – Going, Going, Gone! – earlier this month. The store at Southern Palm Crossing in Royal Palm Beach, Florida offers Discounts of up to 70%.

[Read More: Dick’s Sporting Goods Bets on Experiential Retail]