PITTSBURGH (KDKA) – More Americans than ever are saying they’ll be spending money in a small neighborhood shop on Small Business Saturday.
It’s the twelfth year of Small Business Saturday, first launched by American Express after the great recession of 2008. A recent poll shows it’s catching on: Almost half of American consumers say they’ll be spending money at a local small business on Saturday.
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A LendingTree poll of over 2,000 consumers found that 49 percent of Americans plan to do some local shopping on this small business Saturday.
Small-scale shopping is the theme and local chambers of commerce like the one on the South Side have put in place promotions to encourage shoppers to shop locally.
The survey found that Americans will spend an average of $ 305 in small businesses.
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The pandemic really hurt small businesses, with nearly two in three Americans saying they knew a small business in their community that has closed its doors in the past 18 months.
The pandemic has resulted in growing loyalty to local small businesses, with 63 percent of Americans saying they feel more loyal than ever to small businesses that have survived.
Guess who has the greatest love for small businesses? Millennials who are between 25 and 40 years old make up 70 percent. The ones with the least love? Baby boomers aged 56 to 75 years at 52 percent.
A growing number of Americans, 22 percent, say they are intentionally shopping at more minority-owned businesses than they did before the pandemic, and the younger the shopper, the more likely they are to do so.
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When it comes to small businesses, consumers prefer to shop in person, and it makes sense as you can purchase an often unique product without worrying about supply chain or shipping issues. And when you do small shopping in the corner shops in your neighborhood, the money really stays in the community.