With the Christmas season approaching, people are looking for special gifts that will make 2020 a little brighter. There are plenty of local businesses in Pittsburgh that need your patronage more than ever. Two new boutiques – one an online-only store, the other a brick and mortar business debuting in the Strip District – will help you style up the season.
When Kelly Vigliotti’s friends need trendy clothes to wear, they search her wardrobe.
The Fox Chapel native will soon be playing stylist on a larger scale when Hazel Gray will hit Penn Ave. on November 28th. and 31st St. in the Strip District.
The boutique – named for her dog and favorite color – will sell fashionable and affordable women’s clothing and accessories for anything under $ 150.
Vigliotti, who learned the ropes at Nordstrom and various boutiques in the area, sources her goods from designers in New York City and Los Angeles. Her personal style is minimalist, with a neutral color palette, but she says Hazel Gray will have a look for all tastes and body types. The big trends this year include loungewear, animal prints, jeans, batik and gold jewelry.
She hopes to launch her website in December and to add shoes to her inventory in the spring.
Vigliotti is excited to welcome customers to its opening on Small Business Saturday, a nationwide initiative to support local businesses. Live music and freebies with Covid restrictions will be offered at the opening.
“I want to make people feel normal, but make sure everyone is comfortable and safe,” she says.
Guests can easily find Hazel Gray on the Strip. While the repainted facade is white and the font is elegant, the side of the building that once housed the 31st Street Pub shows a mural of the Incredible Hulk and Wolverine.
Despite numerous hurdles caused by the pandemic, Vigliotti is happy that she implemented her plans. During her last pop-up event at Trend Salon in Lawrenceville, shoppers applauded her tenacity as they flipped through the shelves.
“I’m proud of myself,” she says. “I think if I can get through this, I can get through anything.”
liven up lifestyle boutique
Leisa Anderson and Chelsea Greggs are sister-in-law and fashion experts.
In June, the couple opened the bustling Lifestyle Boutique, a Pittsburgh-based online marketplace for other trendsetters.
The ever-changing collection, sourced by small businesses in Pittsburgh and across the country, includes clothing for men and women, herbal additives, skin care products, private label candles, and pet accessories. The couple are constantly on the lookout for new vendors creating unique, Instagram-worthy merchandise.
After Covid shut down many stores and more people became interested in online shopping, Anderson and Greggs, each with a background in sales, decided to pursue their dream through the internet.
The most popular items this year (except for face masks) are shirts with humorous sayings that add lightness to the situation. The “Surviving 2020 One Sip at a Time” t-shirt is a great success, but also those who say: “Be a good person” and “Create sunshine, not shade”.
Elevating people isn’t just a fad; enliven works with the A Glimmer Of Hope Foundation and Animal Friends and donates pieces or entire collections to every organization.
Supporting others during the pandemic is important to Anderson and Greggs and is key to their small business model.
“Chelsea and I both believe in bringing light and love to others,” said Anderson, who spent years in retail and restaurant management. “We couldn’t think of any other name that seemed so fitting and described our mission as powerfully as it was animated. Our mission remains to enliven the lives of others. “
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