Since mid-November, shiny metal monoliths have suddenly appeared in the strangest places, from the Utah desert to a Romanian mountainside – and then disappeared.
Now you’ve turned up at a candy store in Pittsburgh.
Grandpa Joe’s candy store owner Christopher Beers took advantage of the intrigues surrounding the other monoliths and got distracted by the daily drumbeat of the COVID-19 news. He commissioned a 10-foot-tall, 24-inch-wide triangle made of plywood in sheet metal.
“There is a mystery behind this,” Beers said, although he stripped the corner of his unit from his monolith, which he freely admits was designed to boost candy sales.
Beers said he was intrigued by sculptures that made headlines from November. The first appeared in Utah’s Red Rock Country and vaguely resembled the so-called monoliths in Stanley Kubrick’s 2001 film: A Space Odyssey from 1968.
He hired a colleague to solve a similar puzzle outside of his business. A Facebook post was all it took to create a media hype around the “mysterious” metallic creation.
Also read: Monolith Monotony? Another mysterious structure appears and disappears in California
“Hopefully it’s a reminder to support small, local businesses that have been hit so hard by COVID-19,” said Beers, owner of the independent chain of 10 candy stores in Pennsylvania and Ohio.
“And isn’t it fun to discuss something besides the pandemic ?!”
Business has been going well at Grandpa Joe’s since the monolith went off. Customers eagerly take selfies with the monolith before heading inside to load up Christmas candy. The Facebook post is also a driving force behind the online candy sales.
“Come and see the monolith before it mysteriously disappears,” said a post on a Facebook page for Grandpa Joe’s.
“Is it made of chocolate?” commented a hopeful fan on the page.
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