Model Holdings, LLC acquires Easy Botanics, the second acquisition to implement its direct-to-consumer e-commerce technique
PITTSBURGH – (BUSINESS WIRE) – Brand Holdings, LLC, a holding company focused, among other things, on the acquisition of DTC e-commerce companies in the health and wellness, sports nutrition, beauty and functional foods sectors, today announced the acquisition of Simple Botanics, a leading companies in the herbal tea and organic bars market. This is the second acquisition for the company supported by Kidd & Company, LLC (“KCO”) and T-Street Capital, LLC (“T-Street”).
Founded by Kimberly Crupi Dobbins, Simple Botanics is a company founded on the belief that delicious treats that are good for you don’t have to be complicated. This passion sparked a desire to generate clean energy from simple, unprocessed ingredients that harness the power of spices and herbs. Today Simple Botanics implements this vision in the form of herbal, botanical teas and organic bars.
The first acquisition, Dr. Emil Nutrition, a leading provider of a portfolio of health and wellness supplements and sports nutrition products for avid athletes and everyday consumers, based on the scientific background of Dr. Emil Hodzovic, was completed in June. 2020.
Brand Holdings will work with Ms. Dobbins to accelerate growth in both current product lines and to add additional products to the range, as the team with Dr. Emil Nutrition has done.
“As we noted when we announced the formation of Brand Holdings in July 2020, the DTC e-commerce space has grown significantly and consumer interest in products that promote healthy lifestyles and self-care during the pandemic is still increased faster. Said Jeffrey R. Hennion, chairman and CEO of Brand Holdings. “We are excited to be working with Kimberly now to significantly accelerate the growth of Simple Botanics as the range of herbal teas and organic foods she has put together is unmatched.”
Kimberly Crupi Dobbins, Founder of Simple Botanics, commented, “By working with Brand Holdings, we can continue our mission to create great tasting and healthy snacks and beverages that will continue to innovate the functional food sector. We are very excited to work with partners who are committed to clean and healthy living and who have found this with Jeff and the team. ”
Gerry DeBiasi, Partner at KCO, commented, “We believe that the products Kimberly has created and the brand she has started building are a good fit for Brand Holdings and a strong addition to Dr. Emil Nutrition pose. We look forward to working with Kimberly and expanding the brand significantly in the future. ”
Dale Cheney, Managing Partner at T-street added, “The DTC e-commerce space continues to grow. Based on our years of experience investing in consumer-centric businesses, we see significant potential for Simple Botanics to grow across all retail channels, not just the DTC e-commerce space as seen at Dr. Emil Nutrition is the case. ”
About brand holdings
Brand Holdings, LLC, a holding company focused on acquiring DTC e-commerce companies in health and wellness, sports nutrition, beauty and functional foods, and other categories, is owned by Kidd & Co and T-street Capital supported. Brand Holdings is headquartered in Pittsburgh, PA and operates two e-commerce brands: Dr. Emil Nutrition and Simple Botanics.
Dr. Emil Nutrition is a leading provider of a portfolio of health and wellness supplements and sports nutrition products for avid athletes and everyday consumers based on the scientific background of Dr. Emil Hodzovic based. By using the brand, he has built a loyal following of the science-based approach to nutritional supplements.
Founded by Kimberly Crupi Dobbins, Simple Botanics is a company founded on the belief that delicious treats that are good for you don’t have to be complicated. This passion sparked a desire to generate clean energy from simple, unprocessed ingredients. Today Simple Botanics implements this vision in the form of herbal, botanical teas and organic bars.
About Kidd & Company
Kidd & Company, LLC (KCO), based in Old Greenwich, CT, is the private equity investment arm of the Kidd Family Office. KCO dates back to 1976 when the company’s founding partner, William Kidd, made its first private equity investment. Today, KCO sponsors control holdings in the lower middle class, where the complementary skills and experience of the company’s partners can be used to create significant value over time. KCO implements its thesis-based approach to achieve above-the-market sales and earnings growth, both organically and through acquisitions. The diverse skills of the company’s partners enable KCO to bring in management, operations, sales and marketing, corporate finance and M&A expertise to significantly increase the overall value of its investments. More information is available at www.kiddcompany.com.
About T-Street Capital
T-street is an independent investment firm whose primary role is to work with founders and management teams to support the growth and strategic development of small and medium-sized businesses focused on emerging consumer goods brands. The team has a diverse background in consumer investing and operational literacy who can help provide a flexible and tailored equity solution for accelerated expansion. T-street’s consumer-centric categories include food and beverage, health and wellness, active lifestyle, fitness and nutrition, leisure and entertainment, and beauty and personal care. T-Street was founded in 2013 by general partner Dale Cheney. You can find more information about T-Street at www.t-street.com.