Subsequent glass acquires hop tradition

CHARLOTTE, NC, December 8, 2020 / PRNewswire / – Next Glass, a global leader in software and experiences for the beverage alcohol industry, today announced the acquisition of Hop Culture, a digital magazine and events company for craft beer enthusiasts.

“The Hop Culture team has built an engaging and critical platform of voices and events that resonate in the industry,” he said Trace Smith, CEO of Next Glass. “We are excited and proud to welcome a brand and team with values ​​and a vision that so closely reflect our own.”

Founded by journalist in 2017 Kenny GouldHop Culture has started promoting small, independent craft breweries through their Instagram and digital magazine. Over time, the company also grew to include a popular line of goods and events.

“Hop Culture couldn’t be more excited about this partnership,” said Gould. “At Next Glass, Trace and his team have assembled the world’s largest network of beer drinkers. We look forward to working with them to continue producing compelling content and world-class events.”

In 2017 Hop Culture held its first Juicy Brews Craft Beer Festival in Pittsburgh, Pennsylvaniawhich sold out in less than ten seconds. The following year, Hop Culture hosted its first Beers With (out) Beards Festival, the world’s largest beer festival attended only by female brewers, business owners, vendors and entrepreneurs. To date, Hop Culture has hosted more than 30 beer festivals and maintains one of the largest craft beer Instagram accounts in the world.

Hop Culture’s ongoing collaboration with well-respected alcohol-for-beverage brands provides the opportunity to further connect with audiences from other Next Glass platforms, Untappd, BeerAdvocate and Oznr. Virtually every US brewery and nearly 12,500 international breweries maintain their Untappd brewery pages, and Untappd for Business serves nearly 4,000 breweries worldwide with menu publishing software.

About the next glass
Founded in 2013, Next Glass develops software and creates experiences that connect enthusiasts, retailers and manufacturers in the beverage alcohol industry. The Next Glass family of brands serves the unique and diverse needs of the industry across multiple platforms. The award-winning Untappd mobile application and BeerAdvocate website are used by millions of beer lovers around the world. Untappd for Business menu publishing software tool enables venues to optimize the publication and promotion of their beer, wine, cocktail and menu menus Oznr, the leading provider of direct-to-consumer technology for the craft beverage industry Industry, works with craft manufacturers to manage their membership programs, pre-sales for can / bottle releases, and event ticketing. The company’s recently launched Untappd Marketplace enables alcohol merchants to streamline ordering of beer, wine, and spirits from wholesalers and self-distributing breweries. The company is alive! The division produces world-class festivals and events for the Untappd and BeerAdvocate communities.

About hop culture
Hop Culture is a daily online lifestyle magazine for craft beer enthusiasts. Based in Pittsburgh, PennsylvaniaThe company also offers a range of custom designs and hosts craft beer festivals across the country.

For more information, please visit:

Media contact
N6A for Untappd
[email protected]

SOURCE Next glass

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